THE CLIENT
Environmental Working Group
Mobile App for Healthy Living
A mobile app that helps shoppers make healthier and safer purchasing decisions through product scanning and custom recommendations.
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A mobile app that helps shoppers make healthier and safer purchasing decisions through product scanning and custom recommendations.
For over two decades, the Environmental Working Group (EWG) has been on a mission to empower people to live healthier lives in a healthier environment. EWG’s team of scientists, policy experts, lawyers, communication experts, and programmers drive smarter consumer choices and civic action through research and education. EWG has researched and rated over 120,000 common food and personal care products for their ingredients, processing, and other environmental and health concerns. These ratings help consumers to make safer and more informed decisions about the products they buy and the companies they support.
EWG first built a website that allowed users who wanted to learn about the quality of their household products to research information from their home. The EWG team soon realized that in order to have a more impactful influence on consumer behavior, they needed a way to educate and advise their users while they were deciding what products to buy — in the shopping aisle.
Exygy partnered with EWG to create a mobile app, built natively on both iOS and Android. On the app users can either browse or search for products they are planning on buying to see their scores, nutritional values, ingredients and processing information. If users are already at a brick and mortar store and need to make a quick buying decision, they can use the smartphone camera to scan product barcodes. The app then searches EWG’s product database and gives users product information in the snap of a finger. The app also recommends healthier alternatives to the products that have fewer environmental and health concerns, enabling users to make better choices.
Since the Healthy Living app launched in 2015, it’s been widely accepted as the leading resource for sustainable, ethical consumption. Healthy Living has 504k total installs for the Android app and 1.8 million installs for iOS app. 155k users count on the app every month to make healthier purchase decisions.
Our team continues to iterate on Healthy Living. We’re currently leading the re-design, which will feature a more intuitive user experience, a more modern and cleaner user interface and new functionality, like allowing users to create lists of favorite products and adding new products to the database.
“Fast, thorough, and professional. Exygy is not only a team of talented developers, they are fabulous designers who listened to our needs to execute our vision. They take the time to get it right the first time. Exygy is a partner I’d work with over and over again.”
— Chris Campbell, VP for Information Technology, Environmental Working Group
