Over the years, we’ve found that the quality of the feedback from our clients directly influences the outcome of the design. A simple, “Looks good,” while nice to hear, might not give designers what they need to contribute to the success of the project.
While you read this, you might be saying to yourself, “I’ve never worked with a designer, I’m not sure what effective feedback looks like!” Or maybe you don’t trust your visual chops, and aren’t sure whether your input matters. Or, maybe you just received a first draft of visual design from your design team, and something isn’t right…but you’re not quite sure how best to communicate your thoughts.
Whatever the case, know that your input is extremely valuable. To help you provide valuable feedback with confidence, here are three steps for giving effective visual design feedback:
If your designer has sent notes or a video walkthrough along with the designs, make sure to read and watch all the material. Instead of offering suggestions right away, sit with the designs and as you review each piece:
Through your feedback, try and identify:
1.What’s working well, and why? Let us know what’s really working, so we can keep that up. Knowing why you think certain elements are a good fit helps us continue providing recommendations with confidence.
2. What’s not working well, and why not? There may be things that aren’t working, and the perfect way to communicate that to your designer is to point out: What aspects of the design are not serving the project’s objectives? Why not? That “why not” piece of it is the most important part of the puzzle. We’re here to help solve problems!
When giving feedback or requesting revisions:
Progress is the goal – not change for change’s sake. If a design lands on the right solution, let us know the design is approved. It’s a win for everyone!
We have a lot more to share on how to work with a designer!
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