QURE Healthcare’s mission is to improve the quality of healthcare, lower costs, and standardize practices worldwide by measuring and improving physicians’ clinical decision making. QURE’s Clinical Performance and Value (CPV®) vignettes objectively assess physicians’ adherence to clinical guidelines and best practices. The CPVs simulate a patient-provider experience – from taking a patient’s history, through testing, diagnosis, and treatment recommendations.

CPV simulations enable QURE’s clients (generally health systems) to improve care consistency  through the data insights and engagement across the network. After scoring physician CPV results and delivering feedback to the clinicians, QURE compiles action items that their clients can implement to better serve their community. QURE tracks improvements within their clients’ organizations by serially measuring clinical performance with the CPVs and by tracking improvements in actual patient-level data – therefore revealing the effectiveness of their changes.

Exygy collaborated with QURE’s team to initiate a Product Discovery phase. Within two weeks, we completed a comparative audit of Electronic Medical Records (EMRs) in order to understand how physicians currently document and read patient data in a digital format. We also conducted baseline user research on QURE’s existing CPV® vignettes website. These steps allowed us to build a prototype that supported a more informative, standard display of patient information for doctors.

With the insights and benchmarks from the Discovery phase in hand, our team moved on to the Design phase. The Design phase started with a Design Sprint, which we curated to best meet the needs of the QURE team and their product. We began by mapping a healthcare provider’s journey through QURE’s vignettes. This process allowed all those involved in improving the vignettes to experience the website through the perspective of the end-user, which steered future design decisions. From our observations of providers’ pain points, we shifted our attention to ideating on opportunities to improve.

Design Variations

We explored 3 alternate design directions based on factors that we had identified were important to QURE clients and to users.

‍

‍

‍

This led to creating hi-fidelity, clickable prototypes that underwent user tests. By putting these prototypes in front of users, we were able to quickly and efficiently validate the changes we crafted. After testing, Exygy’s software engineering team as well as our technical partners at Evolving Web built and launched QURE’s new app. We were also able to refactor the app’s technical architecture, which scales QURE’s capacity for more physicians, hospitals, and provider groups to use the platform at once.

Exygy has been a strategic technical partner to QURE for years. They have not only developed and supported our product, they have integrated with our customers and partners. Some of the most valuable work Exygy has done for us has been strategic. Their innovation process, combined with their understanding of healthcare and software has helped us understand and prioritize our technical roadmap, guiding us to understand better what our customers and users want/need so we can build a better product.

— Trever Burgon MD, Vice President